8th Grade English
Overview
Learn how commercial brands create voices behind their products and scale those voices through marketing. Students explore brand storytelling through interactive conversations with industry experts.
Implementation Overview
In December 2024, an 8th-grade English class in Mill Valley used YourStory to explore brand marketing. Students learned how commercial brands create unique voices and scale them through strategic marketing campaigns.
The Learning Experience
Each student was assigned a specific brand to research, including Apple, Nike, Coca-Cola, and McDonald's. Through YourStory's AI-powered conversations, they engaged with brand representatives and marketing experts.
Students explored key questions such as:
- What is the story behind your brand?
- How do you create a voice for your products?
- What marketing strategies do you use to scale your brand's voice?
- How do you engage with your target audience?
- What challenges have you faced in brand marketing?
Research & Validation Skills
Using YourStory's Sourcing tool, students learned to validate information about brands and marketing strategies. They developed skills in:
- Finding credible business and marketing sources
- Cross-referencing brand claims with real-world data
- Compiling professional research reports
- Understanding the importance of source verification
Educational Impact
Real-World Learning: Students connected classroom concepts to actual business practices
Critical Analysis: Developed skills in analyzing marketing strategies and brand messaging
Creative Thinking: Inspired students to think creatively about brand storytelling
"Students were more engaged with brand marketing concepts than ever before. The ability to 'interview' brand experts made abstract marketing concepts tangible and exciting."
Jennifer Martinez
8th Grade English Teacher, Mill Valley Middle School
Experience the Learning
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